Yuri, one of the Girl's Generation members and an actress, is finally saying goodbye to her longtime affiliation with SM Entertainment. In a statement released by the company on July 31, both parties agreed that it was time to terminate Yuri's exclusive contract, and that her contract with the company would officially be terminated on August 31, marking the end of their 19-year relationship. SM Entertainment also thanked Yuri for all her hard work over the years and acknowledged her development as both a singer and an actress. They added that they will be supporting her future endeavors and wish her well as she moves into a new chapter of her career.
SM Entertainment Announces Yuri's Departure
In their official statement posted on Weverse, SM Entertainment stated that this decision has been made following extensive talks with Yuri. They thanked her for dedicating almost two decades to the company and commended her success in the world of music, acting, variety, and hosting. This exclusivity deal will end on August 31, marking the end of Yuri’s association with the company that has been managing her since her debut with Girls’ Generation in 2007.
Girls' Generation's Yuri is reportedly set to depart SM Entertainment after 19 years, with her exclusive contract expiring. pic.twitter.com/ILVW1ys0aH
— About Music (@AboutMusicYT) July 31, 2026
Girl's Generation Activities Will Continue
Though she may be parting ways with SM Entertainment, Yuri is not parting ways with Girls' Generation. It was revealed that Yuri will still be involved in the activities of the group in the future, ensuring that her leaving the agency does not affect her status as a member of the legendary K-pop girl group. Yuri becomes yet another Girls' Generation member following others who have been continuing promotions for the group even when signed with other agencies.
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Yuri's 19-Year Journey With SM Entertainment
Yuri made her debut through Girls' Generation in SM Entertainment and eventually had a successful career as an idol and an actress. In addition to her musical pursuits, she has starred in many television series, movies, variety shows, and even had a solo career as a singer. She was one of the most famous faces of K-pop during her time in the agency, contributing not only to the success of Girls' Generation but also growing as an actress.

What's Next for Yuri?
Although Yuri has not disclosed any details regarding her next management company or plans, people are curious to know how the next chapter in her career unfolds. As her participation in Girls' Generation has been made clear, now all eyes are focused on what her solo activities have in store for the fans. The news signifies that a new era is beginning in the career of Yuri since she leaves behind SM Entertainment after many years.
Final Take
With a tenure of 19 years with SM Entertainment, Yuri is ready for a fresh beginning in her career. Even though her exclusive contract expires at the end of August, fans have reasons to expect that she will keep on going about her promotion as part of the Girls' Generation group and as a solo artist and actress.
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