Song Hye Kyo has entered a new chapter in her fashion journey after being named the global ambassador for Italian luxury fashion house Bottega Veneta. The announcement was made on September 18, with the actress joining the brand as it continues to expand its connection with contemporary art, culture and craftsmanship.
The appointment brings together one of South Korea’s most recognised actresses and a fashion house known for its focus on leather craftsmanship and creative design. Bottega Veneta’s creative director Louise Trotter also welcomed Song Hye Kyo to the brand.
Song Hye Kyo Joins Bottega Veneta As Global Ambassador
Bottega Veneta said Song Hye Kyo’s distinctive presence and continued connection with fashion, art and culture align with the house’s values of craftsmanship and creativity. The brand also described her appointment as part of a new chapter in its engagement with contemporary art and different cultural backgrounds.
Song Hye Kyo expressed her happiness about joining the Italian fashion house. She said she has long been impressed by Bottega Veneta’s approach to bringing culture and art together through craftsmanship and creativity, adding that she looks forward to the journey ahead with the brand.
Louise Trotter Welcomes The Korean Star
Louise Trotter, who serves as Bottega Veneta’s creative director, also shared her excitement about the collaboration. She said Song Hye Kyo’s broad artistic interests and dedication to craftsmanship naturally connect with the spirit the fashion house has pursued. Trotter added that she is looking forward to the creative journey they will build together.
The appointment comes as Bottega Veneta continues to position craftsmanship, art and cultural exchange as important parts of its identity. Song Hye Kyo has also maintained a visible connection with Bottega Veneta fashion. Vogue Korea noted that the actress had recently been seen carrying the brand’s signature intrecciato bags, while she previously attended a Bottega Veneta show in February 2020.
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Song Hye Kyo’s New Bottega Veneta Fashion Chapter
The new appointment adds another major luxury fashion association to Song Hye Kyo’s international profile. Along with her acting career, the actress has remained a prominent figure in fashion, frequently appearing at major events and in luxury campaigns. Bottega Veneta was founded in Vicenza, Italy, in 1966 and is particularly known for its intrecciato leather technique.
Under Trotter’s creative direction, the house has continued to explore connections between fashion, art, design, photography, dance and music. The brand is also scheduled to present its Spring/Summer 2027 collection in Milan on September 27, according to Vogue Korea. Whether Song Hye Kyo will attend the upcoming show remains to be seen.
Final Take
Song Hye Kyo’s appointment as Bottega Veneta’s global ambassador marks a fresh collaboration between the actress and the Italian luxury house. With both sides highlighting creativity, craftsmanship, art and culture, the partnership sets the stage for a new phase in her fashion presence.
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