V from the band BTS has yet again made waves by securing a deal with one of the biggest brands to add to his rapidly increasing roster of endorsements worldwide. HiteJinro has finally revealed that V will be the very first Global Ambassador for JINRO, which happens to be the number one selling soju drink in the world. This is certainly an unprecedented achievement for the company, and is part of their plans for making JINRO known in the international market.
[NEWS] #V officially becomes the FIRST Global ambassador for JINRO, the world's #1 Soju brand!
— BTS Charts News (@btschartsxdaily) July 3, 2026
JINRO AMBASSADOR TAEHYUNG #TaehyungxJinro pic.twitter.com/q0CFUuLLiw
V Leads JINRO's Global Expansion
For many years, JINRO had been known as the most popular soju brand in Korea; however, the company now seeks to enhance its international identity. By naming V as its first-ever global ambassador, the goal of HiteJinro is to reach out to younger audiences and raise the profile of JINRO around the world. According to the company, these factors make V an ideal brand representative for JINRO internationally. As part of the partnership, V will appear in global marketing campaigns, promotional events, and digital content designed for audiences across different countries.
Fans Celebrate Another Historic Achievement
It didn't take long for ARMY to flood social media with congratulatory messages. Fans have mentioned that V keeps bringing in top-notch international brands in the fashion, beauty, and lifestyle sectors. While some people appreciated the move by JINRO because of the popularity of JINRO internationally, fans also liked the visuals by V, who they consider to be a great fit for the brand. The hashtags relating to this news started trending on social media within hours of its release.
𝑱𝑰𝑵𝑹𝑶'𝒔 𝑵𝑬𝑾 𝑽𝑰𝑺𝑼𝑨𝑳#진로 의 𝑵𝑬𝑾 𝑨𝑴𝑩𝑨𝑺𝑺𝑨𝑫𝑶𝑹
— 비투지기 (@Beer2DAY) July 3, 2026
숨길 수 없는 Visual의 주인공은? #NEW_VISUAL #초깔끔한_만남 pic.twitter.com/bd3iEuAaTK
Another Big Brand Win for V
Over the past few years, V has built an impressive portfolio of luxury and lifestyle partnerships, establishing himself as one of the most sought-after ambassadors in the industry.
This JINRO collaboration is especially important as it is more than just an endorsement. Instead of being the face for one campaign, V will become the face of the brand's global presence as it expands in overseas markets. There have also been hints from the company that there will be other international campaigns featuring the singer in the coming months. With BTS back in promotion mode, it is likely that this will lead to more international awareness about the best known soju brand from Korea.
What to Expect Next
It has been confirmed by HiteJinro that V is going to be central to many marketing activities that will take place around the world in coming months. Although the company has not shared a full schedule of its campaigns, fans of V are likely to witness advertisements and promotional events in the coming months.
📢グラスを持ったVの新ビジュアルv^-^v
— JINRO (@jinrojapan) July 3, 2026
チャミスル初のグローバルアンバサダー、V。
グラスを持った新ビジュアルを追加公開!
ずっと眺めていたくなるVと、
チャミスルが届ける爽やかなひとときを
これからもこのアカウントでお楽しみに😘 pic.twitter.com/kosz5P9Z89
Final Take
Another milestone for V is becoming the Global Ambassador of JINRO - something that was done for the first time ever in the history of the company. Given that he is the frontman of the world's bestselling soju, V will be a crucial part in presenting JINRO to the world.

