Kim Jisoo from BLACKPINK is currently in the limelight because of recent speculations about her family and management, not because she released new music or starred in a drama. Just as Kim Jisoo prepared for her trip to Paris for her overseas activities, her management company, Blissoo, came out and addressed the speculations about her brother.
Rumours Around Brother Spark Online Debate
The problem started when there were online reports regarding his involvement in an on-going legal battle, where very grave accusations were being leveled against him. Discussions in social media heated up once more when other people alleged that he not only knew Jisoo but also was working for her company, Blissoo, as its CEO .
The speculation became even more rampant when screens of Jisoo’s next project on Netflix began circulating on the internet, which showed his name mentioned in a management capacity. The majority of internet users speculated that he had an important part to play in the management of the company under whose banner Jisoo pursued her solo endeavors.

Blissoo Issues Official Clarification
As the rumors were spreading further, the Blissoo team came out with a formal statement regarding their stance. They emphatically denied that the brother of Jisoo was in any way connected with the company at all, especially that he held the post of CEO within Blissoo.
It was mentioned in the statement that even though her family members might have assisted temporarily in establishing the label, they had not been involved in any decision-making process. It was stated clearly that Jisoo ran the company independently and none of her relatives received any monetary gain from the company.
In addition, Blisoo mentioned several other pieces of information circulating in the media were also not true at all. It should be noted that this company stated that severe legal action will be taken in case such defamatory materials were being disseminated.
Netflix Credit Confusion Adds to Speculation
One of the reasons the gossip spread was because of the misunderstanding regarding the credits for Netflix productions concerning Jisoo's Boyfriend on Demand series. People noticed that the name of her brother was listed under the management part, thus, speculations were made regarding his involvement within Blissoo.
Nevertheless, sources later indicated that this was just a simple mistake on the production credits and had been fixed. Sources claimed that this was not even related to the organization’s structure itself; nevertheless, by then, the online discussion had already made waves.
Jisoo Leaves for Paris Amid Ongoing Buzz
Though there were still speculations, Jisoo remained focused on what she had to do. She was spotted leaving Incheon International Airport on her way to Paris. In Paris, she will participate in fashion events.
The K-pop singer wore only simple casual clothes, together with a cap and a face mask. She briefly addressed her fans and the media before entering the airport terminal. Her composed demeanor indicated that she continued to concentrate on her work amidst the commotion.
Many fans immediately voiced their support online, urging people to stay away from the singer regarding any matter other than work.

Public Focus Remains on Agency Response
Although the debate still creates noise, it seems that Blissoo’s comment played an important role in keeping Jisoo out of the issue. The K-pop community understands that anything, even family issues, can cause significant buzz for artists, and thus public statements are required for their safety.
As things stand, it seems like Jisoo is concentrating on her activities abroad, whereas her management is still standing firm.

