BLACKPINK is back at it again, adding yet another groundbreaking accomplishment to their long list of records. The music video of the band’s all-time classic “DDU-DU DDU-DU” is officially the first music video by any K-pop group to break through the 2.4 billion view mark on YouTube, breaking another record held by BLACKPINK for the most-viewed K-pop group on the video sharing website. The music video, which was first released on June 15, 2018, as the lead single of their mini-album Square Up, crossed the record-breaking number on the morning of July 25 (KST). Almost 8 years since its debut, the song remains popular among fans all around the globe.

A Historic YouTube Milestone

In a feat unprecedented for any K-pop group, DDU-DU DDU-DU has become the first video from the genre to hit 2.4 billion views on YouTube. It is a known fact that BLACKPINK have a tendency to break records every year on YouTube, and this one definitely adds to their reputation. The record also proves how popular the song remains even years after it was originally released, as people continue to watch and share the music video.

The Song That Changed BLACKPINK's Career

DDU-DU DDU-DU was a significant moment for BLACKPINK's international popularity. The hard-hitting hip hop inspired song, iconic “finger gun” dance moves, and lavish visuals all contributed to the success of the group. The video became a sensation immediately after release and has kept breaking new records ever since, making it the first K-pop group MV to reach numerous billion view achievements.

Fans Celebrate Across Social Media

The reaction on social media after the declaration was that BLINKs went on flooding their congratulatory messages and videos, along with some of their memories from the music video. Many fans considered it as a testimony of how timeless their song was, whereas other fans had the feeling of getting introduced to BLACKPINK through DDU-DU DDU-DU. The hashtag used in celebrating the feat soon became viral among all the fans across the globe.

BLACKPINK's Legacy Continues to Grow

BLACKPINK achieves the newest YouTube milestone at a time when the band has had a successful run as an entire group and individually. This shows how the band continues to have an impact on the international music industry, evidenced by its ability to set records regularly. DDU-DU DDU-DU is one of the songs that have made BLACKPINK an icon in the world of K-pop music.

Final Take

After nearly eight years since its launch, DDU-DU DDU-DU still makes history today. By being the first music video from a K-pop group to get 2.4 billion views on YouTube, BLACKPINK shows once again that its global influence is incomparable. The legacy of the group becomes even greater with each new achievement and DDU-DU DDU-DU will remain a truly iconic music video in K-pop history.

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