Kriti Sanon’s Raksha Bandhan Ad Removed After Major Social Media Controversy

Bollywood actress Kriti Sanon has found herself at the center of a major controversy over a Raksha Bandhan-themed advertisement. The commercial, created for a popular jewelry brand, attracted criticism on social media over the actress’s outfit and the way the festival was presented. Following the backlash, the brand has reportedly removed the advertisement from its digital platforms.

The controversy also gained attention after actress Kangana Ranaut and other personalities criticized the campaign. Meanwhile, Kriti Sanon responded to the criticism by defending women’s freedom to choose what they wear.

Kriti Sanon’s Outfit Sparks Massive Backlash on Social Media

Kriti Sanon recently featured in a special advertisement created around the occasion of Raksha Bandhan. In the commercial, she was seen wearing a white bralette-style top while tying a Rakhi to her brother. A pet dog was also part of the advertisement, with the campaign seemingly aiming to highlight love and celebration within families and toward pets.

However, the actress’s outfit quickly became the main subject of discussion online. Several social media users questioned the choice of clothing in an advertisement associated with a traditional Indian festival.

As criticism continued to grow, the commercial became increasingly controversial. The debate eventually moved beyond social media users, with several public figures also expressing their opinions about the campaign.

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Jewelry Brand Explains Why the Controversial Ad Was Withdrawn

Amid the growing controversy, the jewelry company has now taken the advertisement down from YouTube and other platforms. The development was reported by news agency ANI through its X account on Wednesday, August 26.

In its clarification, the company emphasized its respect for Indian culture, traditions and festivals. The brand explained that its campaign was intended to celebrate joyful family moments while also promoting affection and celebration for pets.

The company further stated that it never intended to hurt the sentiments of any section of society. In view of the controversy, it decided to withdraw the advertisement from all media platforms as a gesture of respect.

The decision to remove the commercial has brought the campaign back into the spotlight, with discussions continuing over the boundaries between advertising, personal expression and cultural sensitivity.

Kriti Sanon Reacts to Criticism Over Raksha Bandhan Advertisement

Kriti Sanon also addressed the criticism surrounding the advertisement. Responding to the backlash, the actress defended the idea that women should have the freedom to decide what they want to wear.

Kriti argued that women should not constantly be told what they should or should not wear. She also expressed the view that festivals, traditions and rituals should not be defined by a woman's clothing.

Her response turned the controversy into a broader conversation about women's choices, fashion and cultural expectations. While some people supported her perspective, others continued to criticize the advertisement.

The controversy has now taken another turn after the brand's decision to remove the campaign. Although the advertisement is no longer available on the platforms where it was promoted, the debate surrounding Kriti Sanon's Raksha Bandhan campaign continues to generate reactions online.

Kangana Ranaut’s Criticism Adds Fuel to the Controversy

The controversy received additional attention after Kangana Ranaut and other personalities criticized the advertisement. Their reactions contributed to the campaign becoming a larger talking point on social media.

The debate has highlighted how advertisements associated with traditional festivals can attract strong public reactions, particularly when celebrities and modern fashion choices are involved.

For now, the jewelry brand has withdrawn the commercial and issued a clarification about its intentions. Kriti Sanon, meanwhile, has made her position clear by standing up for individual clothing choices and arguing that a person's outfit should not determine the significance of a festival or tradition.

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