The growing love for Korean entertainment in India has just received a major boost. Prime Minister Narendra Modi recently shared an exciting update for fans of K-Pop and K-Dramas, highlighting how cultural connections between India and South Korea are becoming stronger than ever.
A Big Announcement for Fans
During a recent meeting with South Korean President Lee Jae-myung, PM Modi spoke about the rising popularity of Korean music and television shows among Indian youth. He noted that just as Korean content is gaining massive traction in India, Indian films and culture are also being appreciated in South Korea.
To celebrate this growing cultural exchange, he announced that India and South Korea will jointly host the India-South Korea Friendship Festival in 2028. The festival aims to bring people from both nations closer through music, cinema, art, and cultural performances.
Cultural Bonds Go Back Centuries
PM Modi also highlighted the deep historical ties between the two countries. He referred to the ancient legend of Princess Suriratna from Ayodhya, who is believed to have married King Kim Suro of Korea nearly 2,000 years ago. This story continues to symbolize the long-standing cultural connection shared by both nations.
#WATCH | Delhi | In a joint press statement with South Korean President Lee Jae Myung, PM Modi says, "Today, K-pop and K-dramas are getting extremely popular in India. Similarly, the recognition of Indian cinema and culture is growing in Korea too. We are happy that President Lee… pic.twitter.com/tMDqkEYQHC
— ANI (@ANI) April 20, 2026
The Rise of Korean Wave in India
Over the past decade, Korean entertainment has seen a dramatic rise in popularity across India. K-Dramas have become a favorite among young viewers, while K-Pop has built a massive fanbase.
Groups like BTS have played a huge role in this surge, with their global fandom known as ARMY extending strongly into India. Other popular groups such as BLACKPINK, SEVENTEEN, and NewJeans have also captured the attention of Indian audiences.
A New Chapter in Cultural Exchange
The announcement of the Friendship Festival has sparked excitement among fans and cultural enthusiasts alike. It represents not just an event, but a celebration of shared interests, traditions, and artistic collaboration between India and South Korea.
With 2028 now on the horizon, K-Pop and K-Drama lovers in India have something big to look forward to-a festival that promises to blend the best of both cultures on one grand stage.