The makers of Eetha have unveiled a new character poster featuring Randeep Hooda, revealing his first look as Merchant in the upcoming biographical drama starring Shraddha Kapoor. Released on October 29, 2026, the poster introduces an important character connected to the film's central story. Shraddha also shared the announcement on social media, teasing Merchant's relationship with Eetha.
Directed by Laxman Utekar, the film explores the life of legendary Marathi Lavani and Tamasha performer Vithabai Bhau Mang Narayangaonkar. The latest reveal arrives just a day before the official trailer launch on October 30, while the film is scheduled to reach cinemas on December 4, 2026.
Randeep Hooda's First Look as Merchant Revealed
The newly released Eetha poster introduces Randeep Hooda as Merchant, offering audiences their first official look at his character. Shraddha Kapoor shared the promotional artwork on Instagram with the caption, "Eetha ke dil par raaj karne aa rahe hain Merchant." The announcement suggests that Merchant will have an important romantic connection with the central character.
Unlike the earlier promotional posters, which primarily highlighted Shraddha's transformation into Eetha Bai, the latest reveal shifts attention towards another significant figure in her life. Although Merchant's appearance has now been introduced, the makers have not yet disclosed every detail about his character.
Randeep Hooda and Shraddha Kapoor's Relationship Takes Centre Stage
Eetha follows the life of Vithabai Bhau Mang Narayangaonkar, the celebrated Marathi folk performer portrayed by Shraddha Kapoor. Reports indicate that Randeep's character, Merchant, will be connected to the film's exploration of Eetha's marriage and personal relationships. The story is expected to examine the emotional challenges surrounding their relationship alongside Vithabai's demanding artistic career.
This adds another dimension to the biographical drama, which has largely been promoted through images of traditional dance, stage performances and the protagonist's determination. The film brings Shraddha and Randeep together in a project rooted in Maharashtra's cultural history. However, the complete nature of their characters' relationship and the events surrounding it will become clearer through the trailer.
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Eetha Trailer to Release on October 30
The latest character poster arrives shortly before the Eetha trailer release, scheduled for Friday, October 30, 2026. The trailer will be unveiled at Mumbai's Plaza Cinema as part of the film's promotional campaign. Earlier posters featured Shraddha Kapoor wearing traditional sarees and holding ghungroos, highlighting her character's connection with Lavani and Tamasha.
The makers have also released promotional footage presenting her as a powerful stage performer. Randeep's first-look poster now introduces a more personal aspect of the story ahead of the trailer launch. The upcoming footage is expected to provide a broader introduction to the film's characters, relationships and musical setting.
Eetha Cast, Director and December 4 Release Date
Directed by Laxman Utekar, Eetha is a biographical musical drama based on the life of Vithabai Narayangaonkar. Its music has been composed by Ajay-Atul, whose work will contribute to the film's portrayal of Maharashtra's folk-performance traditions. The project is backed by Maddock Films and Kathputli Creations, with Dinesh Vijan, Laxman Utekar and Karishma Sharma associated with the production.
Originally planned for an August release, the film is now scheduled to arrive in theatres on December 4, 2026. With Merchant's first look revealed, the promotional campaign has begun introducing the people surrounding Eetha's journey, adding a personal dimension to the story of the celebrated performer.