Jungkook and Calvin Klein are back with another denim campaign, and the BTS star is once again bringing his signature style to the brand. The latest collaboration is part of Calvin Klein’s Fall 2026 “Feel The Fit” campaign, which was launched globally on September 16. This time, Jungkook takes centre stage in a fashion film built around denim, movement and the confidence that comes with finding the right fit.
Jungkook Returns As The Face Of Calvin Klein’s Latest Denim Campaign
Jungkook has been associated with Calvin Klein for several years, and the new campaign continues that partnership. As the brand’s global ambassador, he stars in the latest chapter of its Fall 2026 denim campaign.
Calvin Klein describes the campaign as a celebration of the feeling that comes with putting on the perfect pair of jeans. Jungkook’s styling and choreography remain central to the campaign, giving the fashion shoot a strong music-video feel.
The New Campaign Turns A Pair Of Jeans Into A Performance
Directed and photographed by Renell Medrano, the campaign follows Jungkook as he pulls on his Calvin Klein jeans and suddenly shifts into a different energy. Even the sound of the zipper becomes part of the music, leading into his movements and choreography.
The campaign uses “My Prerogative” and “Cut the Cake” as its soundtrack, adding to the playful, high-energy mood of the visuals.
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Calvin Klein Introduces New Denim Fits For Fall 2026
The campaign also puts the spotlight on Calvin Klein’s latest denim silhouettes. The 90s Straight Jean returns in washes ranging from deep indigo to warm mid-blue, while the Baggy Jean offers a much looser fit designed for easy movement.
Jungkook wears different looks throughout the campaign, showing how the new fits can be styled with lighter fall layers. The focus stays firmly on denim while allowing each silhouette to create a different mood.
Jungkook’s Calvin Klein Partnership Continues To Grow
The new campaign adds another chapter to Jungkook’s long-running association with Calvin Klein. Earlier in 2026, the brand also unveiled a Spring denim campaign starring the BTS member, highlighting his individual style and influence on fashion.
With the Fall 2026 campaign, Jungkook once again combines fashion and performance in a way that feels closely connected to his image as a global pop star. Calvin Klein’s latest denim chapter is now rolling out globally across its retail network and major outdoor advertising placements.
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