BTS is creating a buzz around the upcoming single "NORMAL" with what is considered to be one of the most innovative marketing campaigns ever from them. In preparation for the single release on July 17, the world-renowned group has taken their fans by surprise with a series of tabloid-like newspaper ads with puzzling headlines and staged photos, which rapidly became a viral sensation online. This innovative marketing campaign has gained a lot of attention from ARMY because of the unique method used by the band to promote their single. This marketing campaign comes in support of the music video of "NORMAL," which is one of the singles from the recently released album of BTS called ARIRANG.

Newspaper Ads Turn Heads Across the U.S.

Notwithstanding their traditional methods for promoting teasers on the internet, the band members decided to place advertisements that resembled those seen on newspapers on various big American newspapers. Headlines of such papers contained hints about the group members mysterious gathering during the night. It was soon apparent that the whole idea had something to do with the single "NORMAL." Fans understood that there were certain clues hinting at the single release. People on social media instantly got involved in spreading such ideas.

'NORMAL' Continues the ARIRANG Era

"NORMAL" is one of the hit songs in BTS fifth studio album ARIRANG. In the song, BTS touches upon the concept of being "normal" to the world's biggest stars whose lives cannot be considered as such. The lyrics are said to talk about how their lives differ when they are famous in the public eye and private otherwise. The music video is set to be released exclusively on Spotify on July 17 and then will be released on YouTube as well."

Fans Decode Every Hidden Clue

Not surprisingly, ARMY did not waste any time dissecting each and every aspect of the campaign, from the headlines in the newspaper to the pictures and mysterious statements, coming up with ideas about what is the story behind the music video. This rather unconventional approach has created a lot of buzz and many have called it one of the most creative promotions by BTS in recent times.

Countdown Begins for July 17

With the release just days away, anticipation continues to rise as to what is planned by BTS. The newspaper stunt campaign has certainly been able to grab attention outside the fandom, showing that even in the digital era, a well-designed print concept is still headline-worthy. With only a few hours left to go in the countdown, fans from all over the world wait in anticipation for the complete video reveal and how the teasing campaign ties in with "NORMAL."

Final Take

It is clear that BTS continue to be innovative when it comes to music promotions. The teaser videos in the form of a tabloid newspaper for the song "NORMAL", which is scheduled to drop on July 17, are doing exceptionally well. In a way, they have brought together suspense, humor, and storytelling into one promotion.