The collection is built around the idea of Functional Grace, combining the softness and controlled movement of ballet with the sporty identity of adidas Originals.
Instagram →After years as an adidas ambassador, JENNIE has taken a bigger creative role by helping design and shape the collection herself.
The collection reimagines the classic Superstar with a squared toe and ribbon-style straps inspired by ballet footwear, creating a softer and more refined silhouette.
Alongside the new Superstar, the collection includes track tops, pleated track pants, wrap skirts, knit cardigans, sheer pieces and fleece outerwear.
The campaign places JENNIE in a dreamlike cosmic setting, combining movement, surreal imagery and modern femininity to showcase her creative direction.