The international promotional campaign for Ranbir Kapoor's Ramayana has officially begun, with Sony Pictures releasing a new television promo ahead of the film's second trailer on October 15, 2026. The footage, reportedly airing across the United States, Canada and parts of Europe, offers fresh glimpses of the mythological epic. The biggest surprise is Kunal Kapoor's first official appearance as Lord Indra, including a dramatic confrontation with Yash's Ravana. With just three weeks remaining before the film's overseas release, the makers are stepping up their global promotions.
Sony Pictures Launches Ramayana's International Campaign
Sony Pictures has begun promoting Ramayana internationally with a new television advertisement aimed at audiences outside India. The film is being marketed overseas as Ramayana: The Rise of a Legend, introducing the ancient Indian epic to viewers who may be unfamiliar with its characters.
The promotional clip features Ranbir Kapoor as Lord Rama and Yash as Ravana, setting up the central conflict between the two. Producer Namit Malhotra also marked the campaign's launch, describing the international release as an important step towards taking India's storytelling traditions to audiences worldwide.
Kunal Kapoor's First Look as Lord Indra Steals Attention
One of the biggest revelations in the new promo is Kunal Kapoor's appearance as Lord Indra. The actor is seen riding Airavata, the divine elephant associated with Indra, before confronting Ravana. The sequence takes a dramatic turn when Yash's character strikes Airavata, highlighting Ravana's strength and aggression.
Although Kunal Kapoor's association with the film had previously been reported, the television advertisement offers the first official footage of him in character. The scene also provides a better look at the film's visual effects and the scale of its mythological world.
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Ranbir Kapoor and Yash Take Centre Stage in New Footage
The latest promotional video places considerable emphasis on the conflict between Rama and Ravana. Ranbir appears as the determined prince preparing to confront a powerful enemy, while Yash's Ravana is presented as a formidable threat.
The film also stars Sai Pallavi as Sita, Ravie Dubey as Lakshman and Sunny Deol as Hanuman. Directed by Nitesh Tiwari, the two-part adaptation features music by A.R. Rahman and Hans Zimmer. The international campaign gives the makers an opportunity to introduce these characters to a much wider audience ahead of the theatrical release.
Ramayana Trailer 2 Set for October 15 Launch
The second trailer of Ramayana is scheduled to arrive on October 15, with a major promotional event planned in Bengaluru. The event is expected to bring together members of the cast and production team, including Ranbir Kapoor, Yash and director Nitesh Tiwari. The film's first part is scheduled for an international theatrical release on November 5, 2026, while its Indian release is planned around Diwali.
With the new promo revealing Kunal Kapoor as Indra and offering additional footage of Ravana, the upcoming trailer is expected to provide a more detailed look at the film. Sony Pictures now has approximately 21 days to build international awareness before the overseas release.
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