EXO member Baekhyun has reportedly established a new entertainment company amid his ongoing legal dispute with former agency INB100. The development has sparked excitement among fans, particularly because the newly formed company could become an independent base for EXO-CBX, the subunit comprising Baekhyun, Chen and Xiumin.

According to reports published on October 30, the company was established on September 18, just three days after a Seoul court granted EXO-CBX's request to suspend the validity of their exclusive contracts with INB100. While the new agency's name has been reported as B.ON Entertainment, its official English spelling has not yet been confirmed. A representative has also indicated that the three members intend to work together through the new company, although formal contracts and detailed activity plans are still being finalised.

Baekhyun Establishes New Company B.ON Entertainment

Reports state that Baekhyun established the new company on September 18, with himself listed as its head. Initially, his private residence was registered as the company's headquarters. However, the registered address was reportedly changed on October 22 as preparations to establish an office began.

The development has attracted attention because an individual who previously handled management responsibilities for EXO-CBX at their former agency has reportedly joined the new organisation. The company's formation has also raised questions about whether Baekhyun, Chen and Xiumin are preparing to manage their group activities independently rather than relying on an external agency.

However, the new company's immediate purpose appears to be more administrative than a full-scale entertainment launch. A representative explained that establishing a corporation would help the members manage payments from smaller events and address tax-related requirements. The representative also clarified that specific contracts had not yet been signed, although the trio planned to work together through the company.

EXO-CBX Members Could Carry Out Future Activities Together

One of the most significant details surrounding Baekhyun's new company is the possibility of future EXO-CBX activities under its management. The representative indicated that Baekhyun, Chen and Xiumin would work together through the newly established entity once the necessary arrangements were completed. However, fans may have to wait before seeing concrete developments.

According to the representative, more detailed plans for activities through the company could begin after March 2027. The clarification has generated interest among fans who have been following the trio's contractual disagreements and hoping to see them continue performing together. EXO-CBX debuted in 2016 as EXO's first official subunit, with the three members establishing their own musical identity through releases such as Hey Mama! and Blooming Days.

While their individual careers have continued, their group activities have faced uncertainty because of the ongoing agency dispute. The possibility of having a separate management structure could provide a new direction for the trio, although their future plans have not been fully announced.

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Why Is Baekhyun Involved in a Contract Dispute With INB100?

Baekhyun originally established INB100 in June 2023 after his departure from SM Entertainment's individual management arrangements. The agency managed his solo activities as well as those of Chen and Xiumin. In May 2024, INB100 became part of ONE HUNDRED Label, led by chairwoman Cha Ga Won. However, disagreements over contractual obligations and allegedly unpaid settlements eventually created tensions between the company and the three artists.

In March 2026, EXO-CBX notified INB100 that they were terminating their exclusive contracts, citing unpaid earnings and other contractual issues. When the agency did not accept their termination notices, the members pursued legal action. On September 15, 2026, the Seoul Central District Court granted their request for a preliminary injunction suspending the validity of their exclusive contracts with INB100 until a first-instance ruling in the main lawsuit.

The court noted that the agency had failed to fulfil its settlement obligations and that the trust underlying the contractual relationship had broken down. The injunction allows the members to pursue independent entertainment activities while the main legal proceedings continue. However, the decision is not a final ruling that permanently terminates their contracts.

INB100 Says It Has No Knowledge of Baekhyun’s New Agency

The formation of Baekhyun's new company has also drawn attention because INB100 reportedly stated that it had no knowledge of the establishment of the new corporate entity. This adds another dimension to the ongoing disagreement, particularly as the three members continue to pursue legal proceedings against their former agency.

Meanwhile, the reported involvement of a former EXO-CBX management representative in the new company has strengthened speculation that the trio could be preparing to organise their future activities independently. For now, the company appears to be in its early stages, with formal agreements and detailed promotional arrangements yet to be completed. The representative's comments suggest that more substantial activities could take shape after March 2027.

Final Take

EXO's Baekhyun has reportedly established B.ON Entertainment amid the ongoing contract dispute with INB100, potentially creating an independent management base for himself, Chen and Xiumin. Although the trio is expected to work together through the new company, formal contracts and concrete activity plans are still pending. With the Seoul court having granted their preliminary injunction against INB100, the development marks another important step in EXO-CBX's efforts to determine their professional future.

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