Some of the celebrities from India have managed to expand their horizons beyond just being entertainers in areas like fashion, beauty, fitness, and nutrition. These celebrities have managed to monetize their passions in such a way that their brand is now worth crores and have become successful businessmen and businesswomen.
1. Hrithik Roshan - HRX
Hrithik Roshan turned his passion for fitness into one of the biggest business ventures ever by launching HRX. Beginning as a fitness and lifestyle brand, HRX soon became one of the leading activewear brands in India, making revenues of more than ₹1,000 crores. Starting from exercise clothing to fitness accessories, HRX has become one of the best loved brands by health-conscious consumers.
2. Kriti Sanon - Hyphen
Actress Kriti Sanon has entered the world of skincare through her brand, Hyphen, which emphasizes offering low-cost and evidence-based products for beauty. Even though it is fairly new to the market, Hyphen has managed to generate a valuation of approximately ₹400 crore. Hyphen's success has made Kriti one of the most successful celebrity entrepreneurs in the Indian beauty and wellness industry.
3. Katrina Kaif - Kay Beauty
The successful entry of actress Katrina Kaif into the cosmetics industry was done through Kay Beauty. The makeup line is among the most popular beauty brands in the country, and its worth is said to be close to ₹350 crore. The brand's wide range of products and its popularity have made Kay Beauty one of the country’s biggest celebrity business successes.
4. Virat Kohli - Wrogn
The famous Indian cricketer Virat Kohli has also tried his hand at fashioning clothes with the help of his company Wrogn. This youth-oriented brand of clothing has been widely accepted by millennials and Generation-Z customers. It is reported that the company earns revenue around ₹232.34 crore and still manages to grow.
5. Ranveer Singh - SuperYou
Actor Ranveer Singh ventured into the health and nutrition market by launching SuperYou, a protein-centric brand that has swiftly captured the imagination of health fanatics. As per reports, the business currently earns about ₹150 crore and is still growing. The new venture is a reflection of Ranveer’s enthusiasm for encouraging healthy living habits beyond films.