The music genre that was initially meant to be popular in one region has expanded and turned into a global cultural phenomenon, with K-pop music videos having a lot to do with its popularity around the world. Known for their visual beauty, complex choreography and professional production, K-pop videos often receive hundreds of millions or even billions of views on YouTube.
Throughout the years, a number of outstanding videos have set record, introduced Korean music to new fans and contributed greatly to shaping today's K-pop industry. K-pop music videos are not just songs with accompanying video – they are significant cultural events that have shaped generations of K-pop fans and proved global success of Korean pop music. Below is the list of five most-viewed K-pop music videos.
1. Gangnam Style – PSY
When talking about record-breaking K-pop music videos, you have to include Gangnam Style in the conversation. Gangnam Style was released back in 2012 and became an international hit, creating a new record, because it was the first video on YouTube to reach one billion views.
The catchiest lyrics, the famous dance, and the humorous video itself contributed to its success. This song is considered one of the most significant releases in the K-pop industry even now.
2. DDU-DU DDU-DU – BLACKPINK
DDU-DU DDU-DU, released in 2018, was an important milestone for BLACKPINK and played a major role in increasing their international fame. DDU-DU DDU-DU's music video was the first video by a K-pop girl group that crossed two billion views on YouTube.
The luxurious visual effects, dance moves, and addictive hooks made BLACKPINK one of the most popular girl bands in the world.
3. Kill This Love – BLACKPINK
“Kill This Love” perfectly exemplifies the combination of high-quality performances and spectacular visual effects characteristic of BLACKPINK’s style. The explosive production and concept were well-appreciated by people all over the world, which became another achievement in BLACKPINK’s work.
The music video keeps getting millions of new views, thus continuing to be one of the best K-pop music videos of the streaming age.
4. Boy With Luv – BTS featuring Halsey
Boy With Luv represented a brighter and more cheerful side of BTS. Featuring American singer Halsey, the song became an international hit and broke multiple YouTube records upon its release.
The colorful visuals and uplifting message helped the music video become one of the most-watched K-pop releases ever, further strengthening BTS's status as global superstars.
5. How You Like That – BLACKPINK
"HOW YOU LIKE THAT" proved to be another chart-topping album by BLACKPINK. The music video created a great deal of hype and set new records on YouTube at the time of its release.
The video is definitely one of their most loved works thanks to its impressive visual effects, powerful choreography, and encouraging message.

