Sundeep Kishan has spoken out against what he described as a targeted online campaign against him and his latest film Sigma. The actor claimed that negative posts were being deliberately circulated and alleged that he knows who is behind them and who is paying for them.
Taking to X on October 1, just a day before Sigma reached theatres, Sundeep issued a stern warning to those allegedly involved. His post quickly attracted attention as audiences prepared for the release of Jason Sanjay’s directorial debut.
Sundeep Kishan Calls Out Targeted Posts Against Sigma
Sundeep said he had noticed a wave of “targeted anti Tweets” aimed at both him and Sigma in the days leading up to its release. He further claimed that he knew the people behind the posts and those allegedly funding them. The actor then warned, “you have more to lose than me,” making it clear that he was prepared to respond if the alleged campaign became more direct. He ended the message with a Telugu warning suggesting that those involved could be exposed and caught if the matter escalated. However, Sundeep did not identify any specific individuals or organisations in the post.
Actor Issues Warning Ahead Of Sigma Release
The timing of Sundeep’s statement gave the controversy added attention, coming immediately before Sigma opened in cinemas on October 2. The film marks Jason Sanjay’s feature directorial debut and had already generated interest because he is the son of actor Vijay.
Sundeep leads the project as Guru, a character caught in a high-stakes heist involving a major underworld operation. The actor’s comments shifted part of the pre-release conversation away from the film itself and towards the online activity surrounding its promotion.
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Jyotika Supports Sundeep Kishan
Sundeep’s post also received public support from actress Jyotika. She responded by encouraging him to remain focused on his work and suggested that genuine audience support would matter more than online negativity. Her message came as several social media users also rallied behind Sundeep and urged him not to be distracted by the alleged campaign. The actor’s original claims remain allegations and have not been independently established. Sundeep did not name anyone he believed was responsible for the posts, leaving the identities of those he referred to unclear.
Sigma Stars Sundeep Kishan And Faria Abdullah
Sigma is a bilingual action-adventure heist film written and directed by Jason Sanjay. Sundeep Kishan plays Guru, while Faria Abdullah stars as Sam, an RJ and his love interest. The cast also includes Sampath Raj, Shiv Panditt, Raju Sundaram, Anbu Thasan and Yog Japee. Thaman S has composed the film’s music, while Lyca Productions has backed the project.
Released on October 2, Sigma combines action, comedy, romance and treasure-hunt elements around a major heist. With the film now in theatres, attention has shifted from the pre-release social media controversy to its audience response and box-office performance.
Final Take
Sundeep Kishan has accused unnamed individuals of driving a targeted and allegedly paid campaign against Sigma, warning that those behind it have “more to lose” than him. While the actor has not identified anyone, his comments have added another talking point to Jason Sanjay’s directorial debut.
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