Sharvari has added another major fashion and beauty association to her growing profile after being named H&M Beauty’s first-ever brand ambassador in India. The partnership brings the actor into H&M Beauty’s wider universe of makeup, fragrance, hair and body care as the brand looks to strengthen its presence in the Indian market.
The association also arrives with a new festive beauty assortment featuring products selected by Sharvari. The collaboration gives the actor a chance to bring her personal approach to beauty into the brand’s communication while H&M continues to develop beauty as an important category in India.
Sharvari Becomes H&M Beauty’s First India Ambassador
H&M Beauty has officially appointed Sharvari as its first brand ambassador in India. She will front the brand’s beauty communication across the country, representing its portfolio that includes makeup, fragrance, hair and body care.
The appointment comes after H&M Beauty completed its first year in the Indian market. According to the company, bringing Sharvari on board is part of its plan to build further momentum and connect with a new generation of beauty consumers.
New Festive Beauty Collection Features Sharvari’s Picks
The partnership coincides with the launch of a new makeup assortment for the festive season. The collection includes products such as:
- Blush
- Highlighter
- Kajal
- Liquid eyeshadow
- Lip gloss
giving customers a range of options for both everyday and festive looks. Sharvari’s selections also extend into fragrance, with products including the Elixir Gold Perfume. H&M’s official India beauty page highlights several of her picks, including the Blush & Glow Duo Palette, Plump Gloss and Vanilla Silk Elixir Parfum.
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Sharvari Says Beauty Is About Personal Expression
Speaking about the association, Sharvari said she has always viewed beauty as a way to express herself, have fun and feel confident. She also connected with H&M Beauty’s belief that beauty should feel accessible and effortless rather than complicated.
Her comments reflect the direction of the partnership, with the actor bringing her own style and perspective to the brand instead of simply fronting a conventional beauty campaign.
H&M Beauty Expands Its Presence Across India
The new association is also significant for H&M Beauty as it continues to establish itself as a fashion-led beauty destination in India. The new assortment is being distributed through H&M stores across the country as well as digitally through H&M’s website, Nykaa and Myntra.
For Sharvari, the appointment adds another major brand association at a time when her profile in Hindi cinema continues to grow. The partnership places her at the centre of H&M Beauty’s India communication and marks a new chapter in her expanding fashion and beauty presence.
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