Ranveer Singh has added another major international brand association to his growing portfolio. The actor has been named the first Indian brand ambassador for Ray-Ban and Ray-Ban Meta, bringing together the eyewear brand's classic identity with Meta's smart-glasses technology. The partnership also marks another step in Ranveer's expanding presence beyond Indian cinema.

As part of the association, Ranveer will feature in the “Frame Your True Self” campaign and represent both the traditional Ray-Ban collection and Ray-Ban Meta smart glasses in India. The announcement comes alongside the launch of Ray-Ban Meta's third-generation glasses in the country.

Ranveer Singh Becomes Ray-Ban's First Indian Brand Ambassador

Ranveer Singh's appointment marks the first time Ray-Ban and Ray-Ban Meta have chosen an Indian brand ambassador for the two brands in the country. The actor has previously collaborated with Meta on multiple projects, making the new partnership an extension of an existing association.

The campaign is built around individuality and personal expression, themes that closely connect with Ranveer's public image. Speaking about the collaboration, the actor said Ray-Ban's emphasis on individuality has resonated with him for years and described the combination of classic eyewear and new technology as a natural fit.

Frame Your True Self Campaign Brings Together Style And Technology

The new campaign places Ranveer at the centre of Ray-Ban's India push, with the actor appearing in both classic frames and connected eyewear. The campaign aims to combine Ray-Ban's long-standing connection with fashion and self-expression with Meta's technology.

For Ranveer, the association adds another major global brand to his endorsement portfolio. His distinctive fashion choices and energetic public persona have increasingly made style and lifestyle collaborations an important part of his profile outside the film industry.

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Ray-Ban Meta Gen 3 Launches In India Alongside The Partnership

The announcement also coincides with the India launch of Ray-Ban Meta Gen 3. According to Meta, the new generation features a slimmer design, longer battery life and a customisable action button for quick access to Meta AI.

The glasses come in three styles Aviator, Zena and Wayfarer with 27 colour and lens combinations. The Gen 3 models offer up to nine hours of battery life, a 12MP camera and 3K Ultra HD video recording. Prices in India start at ₹44,300.

Ranveer's New Deal Expands His Global Brand Presence

The Ray-Ban partnership comes at a time when Ranveer Singh continues to build a profile that extends beyond acting. From major film projects to international collaborations, the actor has increasingly become associated with fashion, technology and lifestyle brands.

The latest deal also arrives with further developments in Meta's smart-glasses ecosystem, including Ray-Ban Meta Audio and the upcoming Muse AI assistant. With Ranveer now representing the brands in India, the association brings together his celebrity reach with Ray-Ban's latest push into connected eyewear.

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