Katrina Kaif marked a major milestone for her beauty brand, Kay Beauty, with a special celebration in London on October 8, 2026. The event marked one year since the brand entered the UK market through beauty retailer Space NK.
Co-founded by Katrina and Nykaa, Kay Beauty has been expanding its international presence while continuing to focus on makeup designed for diverse skin tones and beauty needs. The anniversary celebration also brought the actress closer to the UK beauty community through a festive masterclass and conversations about the brand’s journey.
Katrina Kaif Celebrates One Year Of Kay Beauty In The UK
The London event marked Kay Beauty’s first anniversary in the UK, following its launch with Space NK in 2025. Katrina joined the retailer’s beauty community at its flagship store in Oxford Circus, celebrating the brand’s progress since its international debut.
The occasion was more than a milestone for the actress. It highlighted Kay Beauty’s efforts to introduce an Indian-founded makeup brand to a wider international audience and connect with consumers looking for products that reflect their beauty needs.
A Festive Masterclass Brings Kay Beauty’s Signature Look To London
The anniversary celebration featured a Diwali-themed beauty masterclass, where attendees were shown how to create Kay Beauty’s signature festive “Gloss Up” look. Katrina also spoke about the inspiration behind the brand, her journey in the beauty industry and the importance of self-expression.
The event brought together product displays, festive decorations and interactions with beauty enthusiasts. It gave the brand an opportunity to celebrate its UK customers while showcasing the makeup looks and products that have become part of its identity.
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Kay Beauty Expands Its International Presence Through Space NK
Kay Beauty launched in India in 2019 and entered the UK market in 2025 through Space NK. The partnership was a significant step for the brand, allowing it to reach customers beyond India and introduce its range to a retailer known for its curated selection of beauty products.
The brand was co-founded by Katrina Kaif and Nykaa, with an emphasis on inclusive makeup and products suited to South Asian skin tones. Kay Beauty’s UK expansion has also received industry recognition, including the Best New Brand award in the Consumer Choice category at the 2026 CEW UK Beauty Awards.
Katrina Kaif’s London Visit Highlights The Brand’s Growing Reach
For Katrina, the anniversary reflects how Kay Beauty has grown from a celebrity-founded Indian label into a brand reaching international customers. The London event combined product promotion with an opportunity to connect directly with the community that has embraced its UK launch.
With its presence at Space NK and growing recognition in the beauty industry, Kay Beauty is continuing to build its international profile. The first UK anniversary marks an important step in that journey, while reinforcing the brand’s focus on representation, creativity and self-expression.
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