BLACKPINK member Jisoo has officially released the music video for her latest solo single, ADDICTED, on October 30, 2026. The song arrived at 8 AM KST alongside its cinematic music video, introducing a darker and more intense concept than her previous release. Featuring dramatic lighting, mysterious visuals and an underwater performance, the video highlights a different side of Jisoo's solo artistry. Released through her agency BLISSOO, ADDICTED serves as the second pre-release single from her upcoming first full-length solo album, following CLICK in September.
Jisoo's ADDICTED Music Video Features a Dark and Mysterious Concept
The ADDICTED music video introduces Jisoo in a striking visual setting dominated by darkness, dramatic lighting and mysterious imagery. Moving away from the brighter aesthetic of CLICK, the new video presents a more intense atmosphere that reflects the song's emotional theme. Lightning effects, shadowy surroundings and contrasting colours contribute to its cinematic presentation.
The promotional visuals had already introduced a purple colour palette and a distinctive lightning-shaped heart. The complete music video develops that concept further, combining Jisoo's expressions with carefully designed visual sequences. Her styling also reflects the transformation, featuring a sharper and more confident appearance than the softer image associated with some of her earlier solo releases.
Underwater Performance Becomes a Major Highlight
One of the most distinctive elements of the music video is Jisoo's underwater performance, which creates a visually dramatic experience. The sequence combines fluid movements, lighting effects and choreography to complement the song's mysterious atmosphere.
Choreographer Lee Jung participated in creating the choreography for ADDICTED, adding another performance-focused element to the release. Rather than depending entirely on large-scale dance sequences, the video uses Jisoo's movements and expressions to communicate the emotions behind the music.
The underwater setting also gives the video a different visual identity from CLICK, whose music video featured a futuristic concept inside an abandoned amusement park. Together, these elements establish a more dramatic direction for Jisoo's latest solo release.
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ADDICTED Explores the Intense Feeling of Falling in Love
Musically, ADDICTED is a dance-pop track built around energetic beats, electronic sounds and Jisoo's distinctive vocals. The song opens with thunder-like effects before moving into a rhythm driven by bass and synthesizers.
Its lyrics explore the overwhelming attraction someone can experience when falling deeply in love. The central theme focuses on the excitement and emotional intensity of being repeatedly drawn towards another person. Jisoo also participated in writing the lyrics, contributing to the song's expression of romantic fascination.
Compared with CLICK, which explored the beginning of a special connection, ADDICTED presents a stronger and more consuming emotional experience. The contrasting concepts demonstrate the different musical moods Jisoo is exploring through her upcoming album.
ADDICTED Marks Another Step Towards Jisoo's First Full-Length Album
The release of ADDICTED marks another important development in Jisoo's solo music career. Following CLICK, released on September 4, the new single offers another preview of her upcoming first full-length solo album. Jisoo previously released her solo EP AMORTAGE in February 2025 and collaborated with Zayn on Eyes Closed later that year.
Her latest release continues her efforts to develop an individual musical identity alongside her activities as a BLACKPINK member. Jisoo is also expected to promote ADDICTED through music-show performances, giving audiences an opportunity to see its choreography beyond the music video.
Although the release date and complete tracklist of her forthcoming album have not yet been announced, the two pre-release singles have introduced contrasting musical directions. With ADDICTED now available on streaming platforms and its official music video released, attention turns towards Jisoo's upcoming solo album announcements and promotional performances.
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